Marketing Strategy in Logistics

 Marketing Strategy in Logistics Essay

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VILNIUS GEDIMINAS TECHNICAL SCHOOL

BUSINESS ADMINISTRATION FACULTY

SECTION OF FOREIGN ECONOMICS AND BUSINESS SUPERVISION

COURSE WORK UPON MARKETING STRATEGY IN LOGISTIC SECTOR

Prepared by st . S. Druskinis, TVMu-07

Checked by lect. N. AmbruseviДЌ

Vilnius

08

Introduction

MARKETING AND LOGISTIC USER INTERFACE

The interface between logistics and marketing is critical to the delivery of customer care. Practitioners and researchers have got long identified the importance of customer service in achieving client satisfaction. Indeed, agencies often do well or are unsuccessful depending on their levels of customer care.

However , attaining outstanding customer care levels can be complex and challenging since it involves interfunctional co-ordination, especially between the strategies and advertising functions. Without the successful link of strategies and promoting customer companies, the firm may be unable to meet customer expectations, creating a dissatisfied buyer or a misplaced sale. Logistics customer service activities provide place, time, and form energy, by ensuring the merchandise is at the ideal place, at the time the customer wishes it, in addition to an unchanged condition. Promoting customer providers facilitate ownership utility simply by creating awareness of the product, offering a mechanism such as price, by which the buyer-seller exchange can take place, and often offering follow-up assistance and warrantee on the merchandise. Interfunctional co-ordination is important seeing that outstanding customer care requires each of the above actions. Logistics is usually concerned with satisfying the supply of the customers' requires and wishes in the advertising channel (or a division channel or possibly a supply channel), while marketing usually concentrates on satisfying the requirements of consumers' needs and wants inside the same advertising channel. For example , a couple of vital inbound and outbound input of the strategies activities in a marketing channel are the purchase of supplies and parts from the suppliers, and the physical distribution of the finished goods to the buyers. Other critical logistics activities are travel, warehousing, inventory management and material managing. In addition , the marketing activities contribute to the campaign and revenue activities within a marketing route. Other typical marketing actions are pr, sales promotions, merchandising, costs, communication, and financing incentives. Altogether, marketing activities and these strategies activities may be seen as a chain of interdependent activities that complement the other person in order to aid the exchange process involving the buyers as well as the sellers which can be involved in the upstream and downstream activities within a marketing route. Accordingly, advertising logistics include a sequence of conflicting activities such as purchase, promotion, product sales, and division.

PROBLEMS AND TOPICALITIES

Typically, marketing consists of two separate but connected with each other principal parts, namely the stimulation of demand and the satisfaction of demand. On the one hand, a principal part of the marketing activities aims to obtain a demand for something that is offered in the marketplace. However, the different principal area of the marketing activities strives to service or perhaps match the obtained demand in the market place. The interdependence between strategies and promoting may be known as mutual and strongly interdependent. For example , an advertising activity may be dependent on the logistics activities in a marketing channel, and vice versa. The malfunctioning of 1 activity may possibly imply the well performing of other pursuits in a promoting channel. Consequently , the fulfillment of source and the fulfillment of require of consumers' needs...

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