Marketing Research

 Marketing Exploration Essay

A RESEARCH ON THE RETAIL CENSUS OF SOFT BEVERAGES IN BANK RECTANGULAR MARKET Project based on industry shares of various carbonated refreshment companies plus the procedure and methodology recommended to carry out the research Ready For:

Mister. Mohsin Muslim

Prepared by:

Mustabsherah Binte Sohail (09-4660)

Hammas Ali Naik (09-4756)

Muhammad Abdullah Khan (09-4663)

Anum Iftikhar (09-4642)

Dec tenth, 2011

Table of Material

EXECUTIVE SUMMARY7

METHODOLGY8

INTRODUCTION9

Background9

Objective9

MAIN REPORT10

SECTION I11

Type of Stores in Bank Square Market12

Results: 12

Summary: 13

Section Studies: 13

SECTION II14

Signal board on the shop15

Outcomes: 15

Brief summary: 16

Top quality Sign board17

Results: 18

Brand on the sign board19

Results: nineteen

Summary: 20

Availability of Coolers21

Results: 21 years old

Summary: twenty two

Brand of Cooler23

Results: 23

Summary: twenty four

Section Conclusions: 24

Section III25

Accessibility to Carbonated Beverages26

Results: 26

Summary: twenty-seven

Section Findings: 27

Section IV28

Building Structure29

Results: 29

Summary: 30

Support Type31

Effects: 31

From suppliers or Retail33

Results: 33

Summary33

Form of Ownership34

Effects: 34

Several weeks Open35

Effects: 35

Summary35

Daily Turnover36

Results: thirty eight

Source: Census conducted simply by students of Fast36

Summary: thirty seven

Section Findings: 37

Section V38

Month to month Income39

Outcomes: 39

Source: Census conducted by registrants of Fast39

Summary: 45

Economic Environment41

Results: forty one

Source: Census conducted by simply students of Fast41

Summary: 42

Section Results: 42

CONCLUSION44

RECOMMENDATIONS45

LIMITATIONS46

APPENDIX47

DESK OF TABLES

Table 1………………………………………………………………………………………………….. 12 Desk 2………………………………………………………………………………………………….. 12-15 Table 3………………………………………………………………………………………………….. 17 Table 4………………………………………………………………………………………………….. 19 Table 5………………………………………………………………………………………………….. 21 Desk 6………………………………………………………………………………………………….. twenty-three Table 7………………………………………………………………………………………………….. 26 Table 8…………………………………………………………………………………………………... 29 Table 9…………………………………………………………………………………………………... 31 Table 10…………………………………………………………………………………………………. 33 Table 11…………………………………………………………………………………………………. 34 Stand 12…………………………………………………………………………………………………. thirty five Table 13…………………………………………………………………………………………………. 36 Table 14…………………………………………………………………………………………………. 39 Table 15…………………………………………………………………………………………………. 41

TABLE OF GRAPHS

Graph 1………………………………………………………………………………………………13 Graph 2………………………………………………………………………………………………16 Graph 3………………………………………………………………………………………………18 Graph 4………………………………………………………………………………………………20 Graph 5………………………………………………………………………………………………22 Graph 6………………………………………………………………………………………………23 Graph 7………………………………………………………………………………………………27 Graph 8………………………………………………………………………………………………29 Graph 9………………………………………………………………………………………………32 Graph 10…………………………………………………………………………………………….. 33 Chart 11…………………………………………………………………………………………….. thirty four Graph 12…………………………………………………………………………………………….. 35 Chart 13…………………………………………………………………………………………….. thirty seven Graph 14…………………………………………………………………………………………….. 40 Chart 15…………………………………………………………………………………………….. 42

EXECUTIVE SYNOPSIS

For doing the full census of carbonated refreshments, we surveyed Bank Rectangular Market. There were no testing involved consequently , we went to all the 104 shops which are located in the inner and exterior circle of Bank Rectangular Market, Lahore. Most of the retailers had set structure and sole proprietorship. Most of the outlets located in the financial institution square industry were cafes and restaurants. Most of them had the indication board subsidized by Coca-Cola. Moreover, almost all of the outlets had Cola-Cola chillers. Mostly stores provided counter service and were non-public single store retailers. The entire economic environment depending on the outlet cash flow and economy provided is usually middle salary.

METHODOLGY

DATA OPTIONS:

For this study, we chose to collect principal data. This kind of...

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